Eric Hughey's Colleagues at Leverage Lab
Eric Hughey's Contact Details
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Kansas City, Missouri, United States
Leverage Lab
Eric Hughey's Company Details
Leverage Lab is a revenue growth consultancy specializing in creative data & technology solutions that empower marketers to engage with data-driven personalized experiences and every consumer touchpoint.Advertising has lost its humanity - We believe people are individuals and amazing specimens of diversity, not digital cookies. Brands and marketers have been tricked into thinking that third-party data "targets" are equivalent to first-party relationships. Marketers need to move from robotically managing advertisements, to systematically creating trust.We empower businesses to be better - We know that unifying data is the only way to build personalized experiences. Human beings deserve personalized experiences - For too long, we have seen the marketing and advertising industry use bad data and bland homogenous messaging to try to create a connection. We know that speaking to your customers and prospects as people will make a tremendous difference to them and to you.