president co founder world wide beauty exchange , owner and stylist planet color hair salon
Show Team Member / National Trade Show Manager / Education Coordinator
World Wide Beauty Exchange (WWBE.com) is the premiere internet distribution portal for professional beauty manufacturers. We are a cost-effective marketing solution for your brand. We represent select global manufacturers in the professional beauty industry. We are an independent voice, addressing the needs of a new generation of professional stylists, salon and spa owners. WWBE.com provides marketing, distribution, education and time to market solutions for new and established manufacturers. Let our industry experts help you create more awareness and demand for your products with insightful analysis and expert opinions on industry trends and product news. We have direct access to thousands of licensed professionals, their business and customers worldwide. WWBE is lead by co-founders, Eric Howard and Jeffrey Orrell.Eric is a recognized lead international platform artist and current salon owner of Planet Color, based in Boston. He worked as a manufacturer representative for companies such as Matrix, Dellaria, Aquage, PureOlogy, FHI Heat, and currently NEUMA. Eric has worked in the beauty industry for over 20 years.Jeffrey was formerly Senior VP, Co-founder of PureOlogy, SVP for ENJOY hair care and SVP for FHI Heat, professional styling tools company. He is currently the SVP/Partner of NEUMA Beauty. Jeff has been an industry authority for more than 23 years and is the current salon owner of Aspire Salon in Arizona.