Eric Svendsen's Colleagues at TRETORN
Eric Svendsen's Contact Details
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Zealand, Denmark
TRETORN
Eric Svendsen's Company Details
A LOVE OF NATURE WITH AN URBAN PURPOSE If you've been around long enough, your story tends to be rich in both experiences and achievements. This is certainly true for Tretorn, which was founded 1891. Although Tretorn can be found in stores all over the world, from Paris and New York to Tokyo and Berlin, Tretorn remains inherently Swedish. Drawing inspiration from the Nordic way of living, we fuse a love of nature with urban purpose. Our heritage and rich expertise in rubber-based products have given us the intrepidity to develop collections that rise to any rough weather occasion. Our first products were driven by functional needs: high-quality rubber galoshes primarily used by villagers, fishermen and the military. Then came the iconic tennis shoe. As sportswear became the height of fashion in the 1960s,it was clear that Tretorn could design shoes that were as popular on the pages of fashion magazines as they were on the tennis court. And we've done whatever it takes, from pushing the boundaries of the technology to making rubber boots by hand to ensure that no shower gets in the way of the everyday life outside. The brand unites function with design and style, offering collections that embody an updated and modern timelessness. Decade after decade, we've stood strong – whatever the weather – and developed products that are made for enjoying the outside.CELEBRATES THE EVERYDAY LIFE OUTSIDE, IN CITIES, IN NATURE. ALWAYS WITH STYLE.