Erica Venuti's Contact Details

Erica Venuti's Company Details

ARTISTREE

New York, NY, US • 20 - 49 Employees
Movies

ARTISTREE is the world's first and only reactive Video agency. Almost all online videos are a linear and passive experience. The viewer clicks play, sits back, and watches the video - having the same viewing experience as anyone else. Linear video is a monologue in which only the voice of the content creator is heard. In contrast, Reactive Video™ presents viewers with multiple choices (whether a few or dozens) within a single video. As the viewer engages by making choices, the video reacts by seamlessly changing the storyline based on the decisions made by the viewer. Reactive Video™ is distributed on interactive platforms (PC/Mac, mobile, eventually interactive TV). It leverages the ability for viewers to interact with the video in real time, enabling a dialogue between the content creator and the viewer who, through choice, personalizes the viewing experience. And when the video has ended, the viewer can then share her/his personalized version of the video via email, Twitter or Facebook. More than just offering viewers fun and engaging ways to play with video, Reactive Video™ also allows content creators (i.e. brands) to react to the explicit and implicit information that viewers share via their choices. Based on this data, our clients are better able to (1) change/edit/target messaging, and (2) apply key learnings to actual business offerings or practices. The marketer can then react according to its customers' preferences, therefore, creating a continuous dialogue.