TrafficCast is the leader in travel time forecasting and traffic information, developing technology applications and content based on advanced digital traffic data. TrafficCast serves the interactive, mobile, enterprise, media and public sector markets. A division of Iteris.Accurate traffic information meets specific needs of Commuters, Drivers, Traffic Engineers and Planners. With delivery channels such as Traffic Information Providers, content aggregators, and State Departments of Transportation, TrafficCast data helps save time and money, mitigates traffic frustrations, and helps optimize routing options for everyday journeys. TrafficCast has designed software and technology that can optimize travel times today and tomorrow. The company's founders and senior management team have deep experience in traffic management systems, traffic flow theory and probe data technologies, as well as mobile services, digital content and media marketing. Our core products: TrafficCarma: The NEW mobile app for the daily commuter and everyday journeys, with community advice on the routes you know. Dynaflow: A comprehensive data analysis engine that collects, filters and models real-time traveler information and traffic incident data, supporting both Analytics as a Service and direct content delivery.BlueTOAD®: The industry's leading Bluetooth™ roadside sensor technology and real-time data processing, enabling direct measurement of route travel times and route choice behaviors. And now with Spectra, the NEXT GENERATION BlueTOAD sensor which detects "undiscoverable" Bluetooth devices, yielding increased data sampling and more refined Origin/Destination metrics.