Erik Sheridan
Membership Services Director (Asia Pacific) at Global Hotel Alliance - , Dubai, United Arab Emirates
Erik Sheridan's Colleagues at Global Hotel Alliance
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Global Hotel Alliance
Erik Sheridan's Company Details
Global Hotel Alliance brings together a unique collection of independent brands, who together participate in DISCOVERY, the only multi-brand loyalty program of its kind, leveraging a shared technology platform. Through membership of GHA, brands expand their global reach and incremental revenue opportunities by sharing customer data, thus reducing dependence on OTAs, all while maintaining their management independence and individual positioning. The alliance represents a collection of 35 brands with over 500 hotels in 85 countries serving more than 17 million members. The award-winning DISCOVERY programme generates approximately $2 billion in revenue and over 8 million room nights annually. Meet member brands of the alliance here: https://www.globalhotelalliance.com/our-member-brands