Erin Riggers's Contact Details

Erin Riggers's Company Details

Queen Bee Digital

N/A, N/A, US • Not Available Employees
Internet

My specializations are analytics and e-commerce, and I help businesses understand their audience and improve conversion rates.I have expert-level proficiency in many industry-leading digital marketing and e-commerce platforms, a capability informed by 20+ years of prior professional experience in UI/UX development, technical architecture, and engineering team leadership.I've managed and delivered dozens of projects for a diverse roster of clients, including Microsoft, Intel, VMWare, TIBCO, Anheuser-Busch, Starbucks, Volkswagen, Best Buy, Bank of America, and Rolling Stone Magazine.Services:* Configuration of new analytics properties and tag manager instances* Tracking implementation (via code, tag manager, or partnership with your development team)* Creation of custom Data Studio reports and dashboards* Auditing and optimization of tag manager and reporting suite configurations* Quantitative and behavioral analysis* Reporting data integrity and GDPR/CCPA cookie compliance auditing* Troubleshooting of reporting discrepancies and anomalies* SEO / website performance profiling & tuning* Training and mentoringKnowledge Areas:* Tag management* Google Analytics Enhanced E-commerce* Advanced custom event tracking (GA Universal, GA4, Adobe Analytics)* Conversions & GA goals* Custom dimensions and metrics* Acquisition/lead source attribution and cross-domain tracking* Audiences & segmentation* Custom reports built from multi-source data sets* GDPR/CCPA cookie compliance* Bot traffic filtering & blocklistingFluent in:* Google Analytics (Universal and GA4)* Google Tag Manager* Google Data Studio* Google Ads* Google Merchant Center* Google OpenRefine* Adobe Analytics* Adobe Dynamic Tag Manager* Tealium Tag Manager* IBM CoreMetrics* OneTrust* CookieBotE-commerce & Content Management Platforms:* WordPress* Shopify* Magento 1 & 2* SAP Hybris* WooCommerce* Demandware* Adobe Experience Manager* Wix* Squarespace* Episerver