Alpha Win, formerly known as HITS Endurance, was created in 2011 to give athletes the chance to race at some of their favorite destinations and experience a level of personalized customer service that Alpha felt was lacking in some areas of the race industry. Alpha offers multiple race distances that appeal to a full range of skill and fitness levels, from the first-time racer to the professional triathlete. From a one mile run to an Alpha 140.6, anyone can feel like an AlphaFemale or AlphaMale.