GrowIT is an enterprise capacity building program that aims at improving the international competitiveness of 100 Egyptian IT companies.Main objectives are to:Help companies serve their export markets more profitably, by helping them become more effective and efficient.Assist companies to develop and implement a business transformation program that enhances their competitive potential.Assist companies to identify, prioritize and select a suitable set of international best practices that once mplemented improves their business management capabilities on strategic, operational, marketing and financial areas.MethodologyA proven methodology is used, called SOFT (Strategy, Operations and Finance Transformation). It is provided by Atos Consulting, for the assessment and implementation of business management best practices.Beneficiary companies will be advised on worldwide recognized best practices in business management.The methodology for the assessment (SOFT) of every beneficiary company capabilities and current maturity level will be driven by three main dimensions:StrategyOperationsFinance