Esther Armstrong's Contact Details

Esther Armstrong's Company Details

Blue Fig is a strategy consultancy specializing in business accelerators, customer insights, and design sprints. We help you find unexpected ways to delight your customers, explore innovative technologies to make your company more competitive, and create a clear path to revenue for new product offerings. Our client list includes Silicon Valley startups, global non-profits, and technology companies such as Citrix, Stanford Technology Ventures, Sutter Health, NovoEd, Lohika, Hiscox, and more. Our services include: CUSTOMER INSIGHTS -Research & Need Finding: ethnographic interviews, observations, surveys -Personas & Journey Maps: customer segments and needs -Experience Design: from concept development and prototyping to full business design ACCELERATORS -Hands-on Workshops custom-designed for each client -Intensive Bootcamps & Design Sprints focused on building internal innovation capacity -Long-format Accelerator programs for early-stage ideas and seed investments (face-to-face and online) STRATEGY AND CULTURE CHANGE We engage and work with leaders to build environments for innovation and innovators through cutting-edge education programs that focus on Design Thinking and Lean principles to ensure evidence-based entrepreneurship and product innovation rooted in customer needs. In the work that we do for our clients, our goals are always to ensure that we deliver on our promise to: 1. Pursue immersive research to uncover latent, unexpressed, and emergent customer needs 2. Use a human-centered design process to anchor multidisciplinary teamwork 3. Apply rapid prototyping, feedback, and iteration in our process workflow 4. Create an environment where all stakeholders feel ownership in the final product 5. Take risks and use a customer development model to validate business hypotheses