Esther Lim
Senior Manager, Licensing & Regional Promotion Lead at Pacific Licensing Studio - Singapore, , Singapore
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Pacific Licensing Studio
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Pacific Licensing Studio Pte Ltd (PLS) is a licensing and brand management company headquartered in Singapore with offices throughout Greater China & Southeast Asia. PLS specializes in consumer products licensing, retail solutions and promotional/sponsorship opportunities for IP brands. The team from PLS has diverse interests and experience, having worked on entertainment, sports, fashion and lifestyle brands. Our clients include Warner Bros. Consumer Products, DreamWorks Animation, FIFA, Rovio Entertainment, Hurlingham Polo Association, Tokidoki, and King.Our primary services are:· Licensing - All traditional product categories (hardlines & softlines), branded food & personal care and publishing.· Licensed promotions, including FMCG, QSR, retail, media and financial services among others.· Strategic consumer brand management and consultation with a key focus and expertise in the Asian consumer & retail markets.· Development & implementation of integrated marketing solutions covering trade, retail and promotional.· Retail account management for your brands, including direct to retail solutions, in-store retail promotion activation & live events.· Retail channel management, placing your brand's products in channels that achieve the correct balance between revenue generation and brand building – mid-tier and mass, specialty and e-commerce, convenience and sporting goods.· Other licensing agency services include brand assurance, creative direction (design, styleguide, product application), contract administration and finance functions (invoicing, royalty tracking & reporting).· Merchandising, product & premium development, sourcing and trading consultation.