Eve Kalekye's Contact Details

Eve Kalekye's Company Details

Nkemi Consulting

Nairobi, Nairobi, Kenya • 2 Employees
Management Consulting

Nkemi Consulting is a specialist marketing consultancy that provides value addition through strategic marketing for companies across Africa. We pride ourselves in working closely with our clients to identify and understand their business strategy in order to build strategies and plans that are rooted in delivering on the bottom line.Our practice is divided into two units: B2C (Insight led marketing) and B2B (Revenue driven marketing)Why insight led marketing? Businesses have a large amount of data they collect everyday as they offer products and services to customers or that they gather through qualitative and quantitative research.At Nkemi, our consumer marketing is driven by insights that are generated through collaborative engagement with the client and through mining of this data. The insights must be useful in shifting understanding of the business issue/problem. It's this new understanding that enables fresh thinking that leads to decision and action. Why revenue driven marketing?Roughly 50% of B2B marketers currently have direct revenue accountability as part of their job. B2B marketers are reaching prospects earlier in their life cycle, remaining the primary company contact deeper into the buying process. Digital lead generation campaigns are following through and engaging prospects even beyond sales into customer experience management. Our goal, at Nkemi, is to create measurable and sustainable campaigns that drives sales and loyalty.