Metro is the UK's leading urban media brand, helping its consumers get more from city life through its print, mobile and event based platforms. Launched in 1999 as a concise read for Urbanites on the commute, it serves up bite-sized news, sport, entertainment and local information that trigger conversations. Distributing 1.3m copies across 50 UK cities and read by 3.3m readers, Metro appeals to a young, affluent and aspirational audience. Metro also offers an exceptional suite of digital editions; its iPhone iOS edition, Kindle edition and award winning Tablet edition.