ZEE Networks operated under the entity of Asia TV USA Ltd. is headquartered in New York, is a premier distributor of television, entertainment and media content in the US. We are deeply committed to bringing top-notch, original television and film programming, distribution channels and digital media to audiences across all genders, ethnicities and income levels. It is our belief that entertainment creates a platform for audiences to tap into the human emotions, drama and turmoil of the TV characters and plots on their TV screens. Among our impressive portfolio of media and entertainment clientele, we are proud to distribute four of the leading South Asian entertainment channels in the US, including Zee TV, Zee Cinema, Zee Sports and Alpha ETC Punjabi . ZEE TV, the flagship channel of ZEE Network was launched in Oct 1992. With a reach of more than 120 countries and access to more than 500 million viewers globally, ZEE TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora. With over 16 years of its launch, ZEE TV has driven the growth of the satellite and cable industry in India. The popularity of ZEE arises from its understanding of Indian culture and beliefs which are depicted in its programming. Realizing its strength in programming and the need for Indian entertainment in the overseas market, the company launched ZEE TV in the UK / Europe (1995), the USA (1998), Africa (1998) and today is available across five continents.