Ezgi Sonmez's Colleagues at C-BEYOND RESEARCH
Ezgi Sonmez's Contact Details
London,England,United Kingdom
C-BEYOND RESEARCH
Ezgi Sonmez's Company Details
C-BEYOND is an independent, London-based organisation which thrives upon providing tailored support through qualitative research and consultation. Our key to success is the power of social sciences within the impactful capabilities to observe, decode, analyse, and translate human nature, behaviour and cultures.Our passion and talent belong to the same sea: being in the field, connecting to people's worlds of meaning and translating the unknown with our anthropological expertise. Therefore, we have invested our time and efforts into becoming cultural mediators, curators and guides for the lost communication between people and ivory towers.Our work is about understanding people. To access insightful territories, we break the boundaries between the art world, the academic world and the business world with a comprehensive and empirical approach. Considering ethnography as our backbone, we use the following methodologies in order to shed light on the multilayered power of unique human insight:Qualitative Data Analysis & Scientific Consulting- Participant Observation- In-depth Interviews- Narrative Analysis- Mobile Ethnography- Online Surveys- Autoethnography- Focus Groups and Co-Creation Workshops- Diversity and Inclusion Roadmap- Applied Anthropology for Social ChangeMarket Research- Market Segmentation, Targeting and Positioning- Customer Insight- Consumer Journey Mapping- User Experience Evaluation- Brand Messaging Strategies- Brand Opportunity Assessment- Market Trend Research - Industry and Competitor Analysis- Market Validation- Product Innovation- Mystery Shopping and Shop-Along- Organisational Culture, Ideation and Business Ethics DevelopmentDigital Storytelling- Photography and filmmaking are combined to provide full immersion into the studied project when necessary, as storytelling with photojournalism and the audiovisual outputs of the research enable us to grasp the complete journey to be conveyed to our partners.