ValYou is an opt-in service that uses online footprints to personalize the internet for the benefit of users, advertisers and publishers.While most online advertisement companies collect and analyze information on the users , ValU automatically assess the interests of the users, based on their online footprints. ValU will then:- Dynamically personalize additional content to those interests (saving time and frustration)- Help users discover additional relevant content- Enable advertisers to target advertising and personalize content with a quality and effectiveness the never existed before