Fady Michel's Contact Details

Fady Michel's Company Details

ERGO

, محافظة القاهرة‬, Egypt • 3 Employees
Design

ERGO is a human-centered innovation design firm. We help clients gain a competitive edge through design and innovation. Our multidisciplinary team works at the intersection of design, technology and human behavior to identify untapped opportunities, define innovation strategies, and design unique user-centered experiences that create positive deviance and achieve sustainable growth.WHAT WE DOSTRATEGIC GROWTH CONSULTINGERGO embraces a design research-led approach to uncover hidden market insights, and identify high growth opportunities. By studying powerful trends that hold disruptive potential inside and outside client's domain, we create and conceive insight-driven innovation blueprints to help clients draw a clear opportunity roadmap for the future.USER-CENTRIC EXPERIENCE DESIGNERGO tackles complex business and social challenges through human centered design. Our empathy-driven design philosophy places huge emphasis on understanding context and user behavior. By restoring focus to customer-centricity, ERGO helps clients gather key insights to conceptualize and realize breakthrough solutions.BEHAVIOR DESIGN CONSULTINGERGO integrates user experience with behavior research and design psychology to understand how design and other contextual factors shape and drive user behavior. We help clients develop a scientific understanding of target users' behavior to better guide the experience, service or product design process.TRADECRAFT DESIGN STUDIOERGO designs and hosts regular studio sessions for corporations, NGOs and startups to unleash their creative potential and become better innovators. Both entrepreneurs and intrapreneurs can join our tradecraft studio for hands-on experience on the tools, frameworks, and mindsets, necessary to conceptualize and deliver sustainable growth in today's dynamic markets.