SEA's internet economy is at a strategic inflection point as research conducted by Google and Temasek indicates that the TAM will grow from $72B to $240B @ a CAGR of 18.8%. Nonetheless, the fastest growing segment is still e-commerce (23.7% CAGR from 2018 - 2025).Inadequate digital payment systems (DPS) infrastructure combined with rapid urbanization and high-levels of mobile penetration makes the region an intriguing environment to test a 'new social commerce' strategy. The next e-commerce unicorn within the SEA vicinity will be built upon a messaging or super app platform and allow for a frictionless experience from browsing to purchasing via DPS, speedy delivery, and pooling. It's an exciting time to begin.