Azerbaijan is a true amalgamation of the East and West with the country encircled in scores of natural beauty speckled withmodern architecture and rich medieval history. From Baku's modern Flame Towers, to the depths of the medieval UNESCOWorld Heritage site, there's something for everyone in Azerbaijan. A constantly evolving tapestry of life and energy frombazaars to jazz clubs makes it an ideal destination for family holidays as well as solo travels. As the official tourism board ofAzerbaijan, our role is to showcase the hidden gems of the country and to enhance its destination value to a global audience.Our global campaign ‘Take Another Look' invites travellers to experience Azerbaijan from a unique perspective whilediscovering its untold stories and secrets. Situated at the crossroads of Eastern Europe and Western Asia, Azerbaijan has nine ofthe world's eleven climate zones, offering travellers a European experience all year round. With high-profile sporting events,varied hospitality offerings that range from luxury collections to B&Bs; a vibrant gastronomical experience; spectacularlandscapes including summer countryside and winter ski slopes; adventure trails; and cultural events; Azerbaijan is in anexcellent position to cater to high volumes of tourists seeking authentic local experiences.