Leen lingerie was started as a small family business company with a European influenced brand since 1975. It has provided a variety of lingerie selection for women. The brand offers sexy, pretty and comfortable lingerie, which women would love to wear daily. Leen lingerie is one of the first manufacturers in Iran with 45 years of experience in offering the best of lingerie designers with high-quality material. Not only it offers the best lingerie and quality, but it also provides a pleasurable experience in the store and out. The target market for the Leen lingerie brand is for women who like to wear high-quality lingerie. The mission is to give the discriminating lingerie shopper what she is looking for, whether it is fit comfort or style, in an atmosphere that is comfortable, exciting, and satisfying. One of the objectives is to increase the sale by building a positive relationship with the customer through our brand. The long-term objective is to work globally with the wider selection of lingerie by understanding customers' demand through interactions with lingerie lovers.