Felicia Pettiford's Contact Details

Felicia Pettiford's Company Details

Swoon Editions

London, ENG, UK • 20 - 49 Employees
Furniture/Fixtures

Established in 2012, we're on a mission to make homes remarkable through distinctive design, beautiful craft and fair prices.Swoon is an advocate for people who believe that home is a sanctuary and has the power to physically affect our health and happiness. Our customers are stylish and savvy professionals who are time-poor but thought-rich; they demand the best out of life.We call them Hip & Humble, the obsessive creators of homes that constantly evolve with ideas that are as unique as their owners.Swoon's business model helps to fulfil the interior desires of the Hip & Humble. Our Fast & Responsive Design Process enables us to launch new designs, initially in a small batch. And our direct-to-consumer brand, without the traditional retail overheads, ensures our designs are not only distinctive but affordable too. We use real-time sales data to test demand very quickly and then scale production on only the most popular pieces.