The Neocontemporaries are an international grassroots arts collective operating across numerous social media platforms.Officially established 18 July 2015, formerly The West London Arts Collective, Community Organisation founded 18 February 2014 and launched 04 March 2014 by Martin Lau the Curator of Down to Earth (with the Fairies) 16 May 2014 W3 Gallery London, England.Exhibiting initially from ATRIUM, formerly the Hammersmith CUBE Artspace launched 18 October 2013 with a curatorial partnership by Milton Grubert, Thomas McCullough and opened by the Mayor Councillor Frances Stainton, by courtesy of amey.co.uk and lbhf.gov.uk supports art, in aid of Great Ormond Street Hospital Charity.And the Plum Duff Contemporaries a vernacular platform at a patisserie and party caterer business in Chiswick offering an opportunity to local artists, plumduff.co.uk.ATRIUM Gallery was originally established by Tom Quigley a leading pioneer in Contemporary Pointilism and Collage, and officially opened by Sir Peter Blake 16 March 2006 Hammersmith & Fulham festival, with an inaugural group exhibition inclusive of works by local artists Jenny Fernando, Afra Dojaily, John O'Carroll and Pascale Reeve.The group grew out of the austerity measures implemented by the then London Borough of Hammersmith and Fulham Conservative council 2010 – 2014 (tri-borough) on community organisations and the arts.Embracing a revival in Brutalism with emphasis towards urban Neocontemporary architecture – lbhf Town Hall redevelopment. It continues to operate arts procurement initiatives from ATRIUM London, in light of government funding cuts and the continuing air of austerity. The space is collectively run in collaboration with amey.co.uk and lbhf.gov.uk.Its funding models at least in this stage are non-commercial; much of it is in fact done 'off the side of mobile tech' defining the cultural e-landscape.The group intends to initiate dialogue by providing an open platform for exchange, collaboration and research.In light of government funding cuts and the continuing air of austerity, alternative donor streams are crucial for many arts initiatives.