Commercial real estate lags most industries in the adoption of big data and analytics, traditionally relying on relationships and limited information for key decision making. The complexities, costs and time required to establish big data capabilities deters organizations from investing resources to develop internal proficiency. As technology advances and information becomes more accessible, the opportunity to harness data-driven competitive advantages becomes increasingly more compelling.At Fulkrum, we leverage public, private, and proprietary data along with the most recent analytical techniques to develop unique insights aimed at creating and maximizing value. Combining these insights with differentiated strategies and operational efficiencies leads to value-add real estate investments and optimized portfolio management. With data, analytics, and innovation core to our foundation, our capabilities are continually expanding with endless opportunities to implement our competitive edge.