Ford Dawson's Contact Details

Ford Dawson's Company Details

The Family Room

Norwalk, CT, US • 20 - 49 Employees
Scientific Research

The Family Room is a global research company that studies how changes in the world are changing the emotional priorities of consumers. Our syndicated tracking data and consulting services show brands and media properties how to pivot to remain relevant. Our approach is grounded in the belief that the best predictor of what consumers will do in the future is how their values are shifting now. Our proprietary Passion Points™ construct, the industry's leading tracker of consumer sentiment, underpins everything we do. Passion Points measure the impact of cultural change on consumers' human values, their priorities within categories, and how participating brands must pivot to stay relevant in a rapidly changing world.