Plaid is a professional services firm seeking to help individuals and organizations "be.better."Being. Better.We believe in helping individuals become better in-and-of themselves in their relationships with others and in their contributions to their organizations and the world. On an individual level "Being. Better." involves individuals becoming self-aware and committing to personal growth and development. On an organizational level "Being. Better." involves organizations being true to their organizational purpose and principles in order to achieve and maintain a high level of performance.What does "Plaid" represent?We live in a world of complex systems where little is predictable and change is constant. Although difficult to recognize and act on, behavioral patterns emerge from these systems as a result of interactions between individuals, teams, etc. These patterns have a significant effect on individuals and teams and vice versa.Plaid has the experience and expertise to identify behavioral patterns in people and organizational systems and facilitate elevation. We refer to these patterns as an individual's or organization's "Plaid." In simple terms an individual's or organization's "Plaid" is made up of personality, purpose, and principles. What's Your Plaid? Discover your "Plaid" and elevate your performance today!