With the accumulated knowledge gained from 15 years experience in academic brain research, and 15 years in industry, NeuroSci Ltd has the ideal background for serving the needs of industries that rely upon predicting and understanding their customers behaviours, and, most importantly, their preferences. By translating recent advances in brain and behaviour research it is now possible to apply these insights - from the genesis and innovation stages of a product's development, out to the purchasing and use stages.