BUSINESS MARKETING STRATEGIES:Effective Marketing Will:- Combine Strategic Branding with Direct Response Marketing- Integrate Online and Offline Tactics- Tell Your Story on Your Website to Stimulate Response- Leverage the Most Cost Effective MethodsFor Your Market and Your BusinessTO:- Increase awareness of your service or business- Expand your business- Garner a larger share of the market- Attract more business from your own customers- Significantly decrease your cost per sale