Frank Lebert's Contact Details

Frank Lebert's Company Details

Deutsche Leichtathletik Marketing GmbH

Wiesbaden, Hessen, Germany • 12 Employees
Sports

Each day the German athletes give their best in training and never lose sight of their goal: to be world-class! And that also applies to us. As the exclusive marketing agency of the German Athletics Federation (DLV), the DLM strives to shape athletics for the future with innovative products and platforms. The DLM holds the worldwide media and advertising rights of the DLV, the world's largest athletics association with 820,000 members. The package includes all rights for DLV events, television broadcasts, the DLV national teams, merchandising products as well as various other sponsoring rights such as the DLV clubs (Deutsche Häuser) at World and European Championships. The DLM plays a key role in shaping the DLV brand, acquiring and managing DLV sponsors, developing innovative products such as the current TrueAthletes campaign, which promotes the values of fair and honest sport with athletes of all ages and athletic disciplines. In addition, DLM markets and operates the digital communication platforms: including leichtathletik.de, the leading athletics portal in German-speaking countries, the video portal leichtathletik.TV and the social media channels for leichtathletik.de. DLM's own business segments include the prominent running portal laufen.de with a digital reach of up to 1 million users per week and the print magazine LÄUFT! with a circulation of up to 85,000 per copy. With its participation in "Deutschland läuft GmbH", DLM also offers potential business partners the opportunity to become involved in event sponsoring for innovative running events such as the "Urban Trail" series. In addition, the DLM organises top events such as the international competition "Berlin fliegt!" in front of impressive buildings such as the Brandenburg Gate and is part of the international G5 Athletics.