It's a known fact that the primary reason people join social networks is to promote their identity along with their favorite things. In 2013, 54% of internet users created image and video content, up from 46% in 2012. With rising popularity in social media, brands are frantically seeking user promotions of brand-created content. Skigit accomplishes this and goes one step further than any other website by offering consumer-created promotional content for brands. Skigit cracks the code!Skigit provides an elegant solution for connecting brands to consumers by turning user-created videos (also known as "skigits" - pronounced ski'jits) into entertaining brand product promotions that viewers want to watch. The result is powerful consumer-created entertainment offering unrivaled earned-media value reaching far beyond native advertising and annoying popup videos.Skigit works when brands subscribe, upload their brand logo, enter their brand profile information and then offer incentives to consumers to create skigits about their products. On the front end, consumers join for free and create entertaining and engaging videos showing off the things they own, love and want others to see. Since Skigit is not a product review website and users are promoting only their favorite things, the outcome is positive product promotions resulting in a "win-win" for both brands and consumers.