Frederic Layani's Contact Details

Frederic Layani's Company Details

BOMBERG

Neuchatel, Canton of Neuchâtel, Switzerland • 14 Employees
Luxury Goods & Jewelry

A maverick spirit? Absolutely. Free? Totally. BOMBERG treads an unbeaten path away from the roots of traditional watchmaking – creating watches for those who dare to be different, cool, creative and confident. Based in Neuchâtel, BOMBERG is an independent, agile and responsive Swiss brand led by a small group of professional watchmakers, headed by CEO David Sanchez. The brand's identity is strongly linked to the world of tattoo art, symbols and icons.Each line has its own codes. Each community its own language. Four main, accessible product lines make the collections easy to recognize and navigate:• The BB-01, an entry-level quartz model, 43 mm diameter (38 mm for women's models), steel case, Nato or leather strap, or Milanese bracelet, a serious lifestyle piece.• The BOLT-68, an iconic design with a removable case that can be affixed to a chain to become a pocket watch, quartz.• The 1968, a reference to one of the most revolutionary years of the 20th century, quartz, 45 mm diameter (40 mm for women's models), steel case, silicone/leather or fabric strap. • The BB-01 Automatic line, equipped with Swiss automatic movements with a crown at 2 o'clock, dials designed as car wheels that reveal the date disc, and perforated silicone straps that evoke the world of motor racing. These mechanical watches offer a playful take on classic watchmaking.Swiss quality, bold designs and a highly competitive yet accessible positioning characterize all of the brand's developments. Where "accessible"​ Swiss brands tend to remain classic, BOMBERG treads a different path. Its maverick codes, spirit and identity are unflinchingly of their time.BOMBERG is no ordinary watch brand, but more a state of mind; a unique, ultra-creative lifestyle brand fearlessly treading a path that runs parallel to the classic traditions. Watchmaking for today's world.