Cannabis hospitality, marketing, and legal complexities emerged in the Colorado market after adult use cannabis became legal. Due to a strong request for professionalism and complex compliance issues surrounding legal cannabis events and conferences, Munch was established to assist cities and cannabis brands with regulatory compliance issues to achieve safe consumption by setting a standard in regulations and compliance. In the last three years, Munch and Co has concept-created and produced events for Dixie Elixirs, High Times Magazine, Medicine Man, Native Roots, Weed Maps, Leafly, Keef Kola, Mary's Medicinal, and Magical Butter. With these events came the need to market and create brand awareness though cannabis event hospitality. Munch was also able to create marketing campaigns, social media advertising to post promote these brands enabling the general public and the cannabis community though education and information.