The world of marketing communications is changing at a dramatic pace, but when it comes to brands choosing the right partners to assist them in this ever changing landscape, the process has changed very little. In fact, our experience is that some processes is taking a lot of valuable time and costing a lot more than needed for all parties involved. Elect has been launched by ANFO (Norwegian Federation of Advertisers) in a 50/50 joint venture with TEFT Consulting to secure relevant consulting for brands looking for new partners.