Every day we read about more consolidation in the Adult Beverage industry. As this occurs, it is increasingly difficult to get big wholesalers to pay attention to smaller brands. The days of the big wholesaler building brands have passed. At Clark Liquor Brokerage, I work with smaller wholesalers who have great relationships with the best retailers in Texas. Their relationships and mine are not created overnight they are built over years and in some cases decades. I use these relationships to get brands placed and properly marketed to consumers for maximum pull-through.