Gary Lucero's Contact Details

Gary Lucero's Company Details

Human Spark

Roswell, GA, US • 20 - 49 Employees
Architecture Firm/Engineering Firm

Our speciality is applying research and design methodologies to craft meaningful service, product, experiential and story-telling solutions that impact lives and business outcomes.Service design to understand all touch points required for successful service delivery across a customer journey. Creating connected and consistent experiences that simplify the value exchange between people and systems while amplifying the positive brand and use qualities of the service.Product design to focus on a single touch point, whether physical, virtual or both, and applying high levels of intuitiveness, connectivity and consistency to the interface, object, packaging and overall use experience. Going far beyond mere functionality to highest levels of usefulness and brand love.Experience design optimizing experiences to delight customers and users across multiple channels. Understanding user needs and designing holistic, seamless solutions that prioritize continuity, consistency and quality.Story-telling communicating to heads and hearts with the most appropriate and effective sounds, visuals, and words through the most efficient and impactful channels and artifacts. Creating perspectives that are logical, emotional, and more importantly, move people to action.Iterative design, people at the center, challenging the status quo and building internal alignment. We rapidly explore, embrace and reject assumptions to develop the precision inspiration that connects solutions to people.We work with cutting-edge minds and global organizations. It's in our DNA to solve tough problems with great people who value design and strive to make a difference.