Gauri Nikam's Company Details
Santa Cruz, CA, US • 5 - 9 Employees
Advertising/Marketing/PR
MACRO Consulting, Inc. provides full service research as well as research methodology and applied statistical consulting to clients in a variety of industries. MACRO's areas of expertise include applied quantitative methods in new products research, pricing strategy, market segmentation, marketing mix models and brand positioning.
New Product Research
Conjoint Analysis
Max/Diff Scaling
Structural Equation Modeling (SEM)
Latent Class Modeling
Packaging Research
Advanced Analytics
Market Structure & Media Mix Modeling
Product Line & Pricing Optimization
Customer Segmentation
Market Structure & Media Mix Modeling
Product Line & Pricing Optimization
Sales Services/Marketing Services
Commercial Nonphysical Research
Market Research