We're WOW, a new innovative retail concept on a mission to make retail exciting again!WOW aims to become the global go-to marketplace for early adopters to discover what's new. In short, we're an omnichannel platform that combines unique physical locations and an online marketplace. We also, partner with Direct to Consumer brands and established brands to create unique retail experiences.With a very customer centric approach, our goal is to constantly surprise our clients with outstanding customer experiences and carefully curated product selections, from established brands to up and coming designers. We're here for the crazy ones, the early adopters, the ones who see things differently and want to experiment, try new things and are open to be surprised. Our approach to retail combines passion, innovation, sustainability and social responsibility.Launched in 2020 we're a VC-backed company and we've secured our first location in Madrid, with plans to open late 2021. The building has 5.500sqm and is located at the city center in Gran Via, Spain's first and Europe's third most busy street in terms of footfall.