Violet aims to create a more open, distributed, and collaborative version of e-commerce, where shoppers can buy products directly inside social, livestream, sms, voice, AR, VR, or any other experience. Violet unlocks this vision with a single API that allows applications to connect directly to a brand or retailer's backend system, without the need for expensive and complex integrations. The unified commerce API enables any app to launch its own integrated checkout, connected to its own network of merchants.The cost and difficulty of building e-commerce integrations has been a barrier to innovation. Violet's headless API, allows any application to leverage seamless connections to merchants on various e-commerce platforms, with more being added every month. These connections support real-time product data, dynamic checkout, and order write-back, enabling each in-app purchase to be no different than a purchase directly on a merchant's website.