Founder / Interim Global Media & Investments Manager at MX-Level - The Hague, South Holland, Netherlands
MX-Level supports ambitious Brands in controlling and maximizing Performance and Brand related ROAS-levels. We apply three methodologies to structurally support progress and business growth. 1. MX-Level Connect: Supporting brands to find their ideal media partners based on actual needs, requirements and business specifics. (agencies, tools & media experts) 2. MX-Level Expertise: Optimizing the Media and Marketing accountability coming from partners (media management, reviewing the media investments of the agencies)3. MX-Level Insights: People-Centric Crossmedia Analytics and AI-driven Performance and Brand Tracking and Modeling to ensure transparent and value-based decision making. Per campaign and long term. Decision making in the fragmented media eco-system has never felt more complex for a CMO. Ultimately, we believe that advertisers and brands need to rethink the way they invest in media while taking greater responsibility for their investments. Intelligent usage of media will becoming more strategic. Better usage of media-budget can decide if your business will grow fast or die slow.