APPLICA is the embodiment of the willingness to create a special business reality in Sicily, a land where entrepreneurship is often oppressed and baffled. We want to help Sicilian and Italian enterprises to empower their own business with new technologies and consequently with an ocean of new opportunities. APPLICA creates marketing application for iPhone, iTouch, iPad and other smart-devices, managing to bring the brand awareness - and much more - of local firms to the broad customer basis of such technological items.