IDLoyalty offers a cost-reducing and ROI-enhancing technology to retailers and loyalty marketing agencies. This technology allows consumers to use their driver's license as an alternative to a loyalty program membership card. IDLoyalty's 2 product lines: IDEnroll and IDTrack, can be used separately or in combination. The client's POS terminals are programmed to accept the data from the license, then IDLoyalty captures the enrollment and/or purchase tracking data, parses it into usable records, and forwards it to the sponsor's loyalty marketing engine