Marketing Automation, Data-Driven Marketing & Customer Analytics Senior Consultant at Gil Kochavi Business Consulting - Binyamina-Giv'at Ada, Haifa District, Israel
Digital Marketing Automation & MarTech Consultant, Helping Companies Become Data-Driven, Utilizing Online & Offline Data.Experience of 19 years, delivering more than 130 projects in B2C & B2B companies.My projects led to a major change in concept, working methods, marketing effectiveness and the organizational attitude towards customers & the use of data. Managing all project life cycle:- Strategy: business requirement, implementation road map, RFP process.- Deployment: Leading solution implementation from business, tech & process prespectives.- Monetization: Doplying & supporting business usage and leading utilzing business potential.Skills:- Hands-On orientation.- Practical and "quick wins" oriented.- Business oriented with proven exrerience in all sectors.- High analytical skills.- Proven experience in delivering innovative solutions.- Focused on delivering results.Specialties:- Marketing Automation- CDP: Customer Data Platform- Customer management strategy- Personalization- Cross Channel Marketing- Online & Offline Data Management- Customer journey- Customer Experience- Customer analytics- Data Monetization- Campaign management- Customer acquisition,retention & churn management- Customer value (LTV)- Cross/Up sell- Loyalty programs- Segmentation- Data mining- Web analytics