Datapoul combines farmers' practical knowledge with veterinary expertise to achieve an improvement in farm performance and economic productivity. There are three main elements to the programme which is part of the South West Healthy Livestock Initiative:- Disease surveillance - the first serology monitoring in the region and disease surveys informing future training events. Training and Conferences – offering on farm assessments and seminars on relevant disease and management issues. The Datapoul Performance Manager - the UK's first online database specifically designed for poultry growers, giving production data analysis and performance comparisons. Currently all services are available to broiler growers in the South West region, and the online benchmarking database is open to all growers in the UK.