Air Sino-Euro Associates Travel's strength lies in its rich and extensive travel experience accumulated for more than 100 years. Many of its team members have been in the trade for over a decade, with its key management boasting of more than a quarter century of experience in worldwide travel. Like good old wine in a new bottle, it is a new-age agent in a brand new packaging yet full-bodied with good favour cultivated over the years.Our Mission: To be an efficient and customer-centric company, achieving the highest satisfaction for our customers, people and shareholders. We aim to provide a premium range of quality travel products at the most competitive pricing, and through outstanding, personalized services. To continually innovate in our product offerings, yet maintaining the flexibility to adapt to evolving market trends.Our Vision: To be recognized as a World Class Travel Agency and the preferred choice for holiday and travel needs, distinguished by innovativeness and dedication to our customers, people and shareholders.Our Values: We strive to achieve excellence and deliver results in a professional and responsible way through MERIIT. These corporate values are the foundation of our culture and guide our day-to-day interaction with each other.