IT'S AN IDEA BORN IN 2007 FROM ERICA IOP AND MATTEO COLOMBO TO BRIDGE THE GAP BETWEEN ENTERTAINMENT AND BRANDS WITH A NEW GENERATION OF BRANDED ENTERTAINMENT.IT'S A PLACE WHERE ART, ENTERTAINMENT AND TECHNOLOGY ARE EXPLORED TO DESIGN ORIGINAL FORMATS AND BRAND ACTIVATION PROJECTS.IT'S AN INSPIRED PROFESSIONALS COLLECTIVE WITH 20 YEARS OF EXPERIENCE IN COMMUNICATION AND ENTERTAINMENT.IT'S A HOLISTIC APPROACH TO COMMUNICATION, THAT ESTABLISHES NEW POINTS OF CONTACT WITH THE TARGET AUDIENCE AND CREATE MEANINGFUL RELATIONSHIPS.IT'S AN ENGINE FUELED BY PASSION, BEAUTY AND CREATIVITY.IT'S AADV.