Conscious Hospitality.11 Howard's conscious approach to hospitality promotes the reassuring nature of familiarity, creating habits, routine, and comfort—but offset with surprise and adventure. In other words, 11 Howard provides a clean slate where guests can write their own New York stories.11 Howard is a partner with Global Poverty Project whose mission is a world without extreme poverty by 2030. By Booking your stay directly with us, a portion of your room rate will be donated to GPP to help fight extreme poverty and inequality around the world.With its very casual luxury, 11 Howard is destined to become a classic. This innovative hotel, where Danish minimalism meets New York realism, answers the call for a relaxed, smartly curated place to stay in SoHo.Conscious Service. 11 Howard's inventive service is never in the way but always there. From check-in to luggage assistance to room service to concierge requests, you determine the level of interaction you desire: you can receive friendly personal attention from the 11 Howard team or access services from your own cell phone or in-room tablet. We have even rethought the traditional minibar: guests curate their own refreshments, which include numerous options for health-conscious travelers.