We provide high quality, healthy, eco friendly pet food, treats & products for a healthier, happier pet & planet.We believe in:Be kind.100% Cruelty-free always.Be kind to the planet, tread softly.Recyclable packaging.Carbon offset freight.Make ethical decisions on our products & suppliers.WOW our customers, and their pets.Transparency on our products - so you know what your buying and using. Charity - providing help to planet and dog causes, locally and internationally.Food is sourced from US, Australia & Europe only