The Paducah Renaissance Alliance (PRA) is a national Main Street Program. PRA is a charitable, 501(c) (3) organization which serves to better the community of Paducah, KY.PRA partners with business owners, property owners and our great citizens through historic preservation and effective marketing.PRA maximizes the potential of our unique Renaissance District by focusing on business recruitment and retention.PRA believes that promotion of the Renaissance District, paired with the exciting Riverfront Development, will make Paducah a thriving, vibrant, and attractive destination, benefiting the entire community.PRA is supported through charitable contributions from private citizens, businesses, and other civic organizations who desire to see the Renaissance Area continue to thrive as an historic district, and premier arts and entertainment attraction.The City of Paducah provides generous support to the organization through funding and various city support services. In addition to this, PRA coordinates fundraising events including an annual membership drive, Old Market Days, commemorative brick sales, vending space at the Downtown Farmer's Market, Wall to Wall Mural merchandise sales and various other events held throughout the year.