Greg Reznikov's Contact Details

Greg Reznikov's Company Details

Health Reach

New York, NY, US • 20 - 49 Employees
Advertising/Marketing/PR

Health Reach, a division of Everyday Health, was formed to bridge the gap between purely premium and network ad plays. The goal: to provide a safe, cost-effective online audience targeting solution that efficiently connects pharmaceutical and OTC brands to valuable, condition-specific audiences at scale. Simply put: we provide the specificity of premium buys at network prices. This feat is accomplished by our innovative Audience-based Recommendation Technology (ART™) platform. We benefit from synergies with our parent company, Everyday Health, which has a long and successful track record of providing advertisers with premium content on its portfolio of websites that target an engaged member base. This relationship allows us to leverage their Big Data analytics capabilities and strategic partnership with Cornell University. We're standing on the shoulders of giants and we have to say… the view is fine up here.