Since 1972, J. Greg Smith, Inc. has provided a number of award-winning national, regional, and local communications programs that have made a difference. As an example, our work for the National Arbor Day Foundation has resulted in over 60 millions being planted across the country, including in National Forests that have been devastated by wildfires, insects and disease. Our recent work for the Lewis & Clark National Historic Trail has also linked together historic sites throughout the 11-State Lewis & Clark National Historic Trail with the museums, attractions, cities, and National and State Parks and Forests from Illinois to the West Coast. We utilize a strategic approach that determines the challenges that need to be addressed with an effective action plan that generates solid results in a cost-effective way.