mediasmart, a self-serve programmatic platform (now part of Affle group) provides advertisers, trading desks and agencies an integrated mobile-first advertising platform that empowers them to efficiently reach their target audiences no matter where they are. Unique strengths such as omni-channel audience management & incremental measurement together with measurable and high impact CTV advertising (through its proprietary Household Sync technology), make mediasmart the platform of choice for marketers looking for an intuitive and powerful programmatic solution, whether they choose to use mediasmart's console or build their own solutions on top of its open APIs.